About Us

Pride East Entertainments Pvt. Ltd. is a leading regional media house connecting the entire north east region. Pride East Entertainments were the first regional satellite television network with a view of showcasing the entire Northeast India in the national arena. It has a pan India presence available in all DTH Platforms. Today, we reach across 100 million viewers from all over India and Abroad.

News Live a satellite news channel of Assam and Northeast is a venture of the Pride East Entertainments Pvt. Ltd. It was established on the 21st of January, 2008. It has its recognition as being one of the most popular satellite news channel of the NE region. It broadcasts live for 24 hours a day all across the country and thereby facilitating all the people of Assam and also those who are based outside the state and country with an opportunity to get the latest news and events related information about the region all round the clock. The slogan used by us reads "Pushing Northeast 24X7" and hence we continue to deliver quality service on time and every time. News Live media news channel in Assam has a large number of bureaus and reporters who are located not only throughout the state but all over the North East region as well as other parts of country too.

Pushing Northeast 24x7 & 365 Days

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News Live a satellite news channel of Assam and Northeast is a venture of the Pride East Entertainments Pvt. Ltd. It was established on the 21st of January, 2008. It has its recognition as being one of the most popular satellite news channel of the NE region. It broadcasts live for 24 hours a day all across the country and thereby facilitating all the people of Assam and also those who are based outside the state and country with an opportunity to get the latest news and events related information about the region all round the clock. The slogan used by us reads “Pushing Northeast 24X7” and  hence we continue to deliver  quality service on time and every time. News Live media news channel in Assam has a large number of bureaus and reporters who are located not only throughout the state but all over the North East region as well as other parts of country too