Major Events


Anniversary ( NEWSLIVE, RANG, Ramdhenu)


Anniversaries are special. Every year the important date comes and it celebrates a new set of 365 days with new ideas and programmes. Pride East Entertainments Pvt. Ltd.

Anniversaries are special. Every year the important date comes and it celebrates a new set of 365 days with new ideas and programmes. Pride East Entertainments Pvt. Ltd. having 4 channels namely News Live, Rang, Ramdhenu and Northeast Live proudly announces its anniversary every year in a grand way. Newslive celebrates its anniversary every year on 21st January and during this celebration the Channel gives awards to the best reporter from the media industry irrespective of any media house and it’s the only TV channel which felicitates an award named ASSAMESE OF THE YEAR to an Assamese personality who has brought laurels to the state and established himself being an Assamese in the national and international fraternity. And in the same way Rang, Ramdhenu and Northeast live celebrates its anniversary with great pomp and show and organizes cultural evening for its viewers and its employees.



NORTH EAST DIVA


North East Diva a pioneer of Beauty pageants took its shape in the month of October, 2013, a brainchild of Pride East Entertainments Pvt. Ltd.

North East Diva a pioneer of Beauty pageants took its shape in the month of October, 2013, a brainchild of Pride East Entertainments Pvt. Ltd.Pride East Entertainments Pvt. Ltd. is the largest group in the northeastern part of India, run by a young, energetic and dedicated team, led by Chairperson Riniki Bhuyan Sarma. It spread its wings in the year 2008 with one channel and gradually extended its horizon not only in the northeastern part of India but across the length and breadth of the country. At present Pride East Entertainments Pvt. Ltd. comprises of four channels and its recent venture in the print media with one regional paper. ‘North East Diva’s main focus of attention was promoting the talents and beauty of north eastern part of India and giving them a national platform from where they can start and excel in the field of fashion industry. The world of Modeling and Fashion has always been considered a taboo in this region as certain beauty pageants are misleading, and the girls get lost, and loose all hope in gaining a successful career in this field. North East Diva took an initiative to seek such talents and help them reach their destinations, showcase their talents and excel in their respective fields with dignity.Northeastern part of India has no dearth of talents. Although in the field of fashion there is a handful, but still the girls have made their marks successfully. North East Diva’s another initiative is to invite the girls who have made it to the national fields to be a part of the jury so that it is a source of encouragement for the new budding talents. From 2015 North East Diva team has also holded North East Weavers Diva which is one of the sub-contest in the events. It is to promote the vibrant beautiful designs across the country of Fashion designers from the eight northeastern states, who have already made a mark in the national as well as in the fashion capital of the world with their weaves. Keeping in pace with the style and designs of the 21st century our aim is to be a bridge for the new generations who can very much be a part of our vibrant and colorful culture.



DURGA PUJA CELEBRATION


The festival of Durga Puja is colored with devotional zeal, mythological legends, detailed rituals, extravagant pandals and magnificent tableaus of the divine Mother Goddess and her children.

The festival of Durga Puja is colored with devotional zeal, mythological legends, detailed rituals, extravagant pandals and magnificent tableaus of the divine Mother Goddess and her children. The six days of the festival, namely, Mahalaya, Shashthi, Maha Saptami, Maha Ashtami, Maha Nabami and Bijoya Dashami are celebrated with great pomp and show. The Durga Puja revelry is not limited to elaborate rituals, but extends to various cultural, music and dance performances given by armature as well as professional artists during this time. In the same way Newslive celebrates with live coverage from all the pandals from entire Northeast and also does special cultural programme comprising of some of the best singers from Assam in one platform. Channel Rang also integrates special Durga Puja scripts in the running serials. Channel Ramdhenu also celebrates Durga Puja with lot of innovative programs along 5 days of the festivity. Ramdhenu covers the celebrations of different Puja Pandals across Guwahati with it’s two most popular VJs Raj. The Pandal connect includes interaction with the crowd, fun-filled contest and gift hampers and many more…



JHANKAR LITTLE CHAMPS


After the successful completion of Jhankar season 1 Singing Reality Show among the senior budding artists, Pride East Ent. Pvt. Ltd launched with Jhankar Little Champs Season 1

After the successful completion of Jhankar season 1 Singing Reality Show among the senior budding artists, Pride East Ent. Pvt. Ltd launched with Jhankar Little Champs Season 1 for kid’s singing talents across Assam. School kids from all the districts of Assam got the chance to participate in this show belonging to the age group of 4 yrs to 13 yrs. The show get telecasted on both Ramdhenu and Newslive. Jhankar Little Champ will cater participation from all the districts Assam. More than 25 districts will be covered. More then 10000 contestants participated in Jhankar Little Champs competition apart from the parents and well wishers. Out of 1000 only the top 100 participants gets selected for final audition. It’s a must watched show.



Ramdhenu Viewers Choice Awards


Being an exclusive music and life style channel Ramdhenu Celebrates the new year in a grand way organizing a "Viewer's Choice Awards"

Being an exclusive music and life style channel Ramdhenu Celebrates the new year in a grand way organizing a "Viewer's Choice Awards" to gratify the best work in the field of entertanments. All the awards gets declared as per the vote received from valued viewers as ramdhenu is dedicated to it's viewers and relied on the feedback of the people.



BOR BIHUWATI


NEWSLIVE organize a huge platform for the young generation for showing their talent and our tradition and culture to the world through a reality show named BOR BIHUWATI .

NEWSLIVE organize a huge platform for the young generation for showing their talent and our tradition and culture to the world through a reality show named BOR BIHUWATI . For The first time in the history of television industry 50 best bihu dancers from across the 26th district of Assam performed in a single platform. The title track of the show was sung by none other than Zubeen Garg, priyanka Bharali , Subasana , Mousam , Dikshu , Bornali. Bor Bihuwati Is a initiative of News live to inspire the bihu dances of Assam and to acknowledge the best performance of the year. The show gets judged by some of the famous folklorists and prominent cultural expertise.