Northeast Diva a pioneer of Beauty pageants took its shape in the month of October, 2013; a brainchild of Pride East Entertainments Pvt. Ltd.
Pride East Entertainments Pvt. Ltd. is the largest group in the northeastern part of India, run by a young, energetic and dedicated team, led by Chairperson Riniki Bhuyan Sarma. It spread its wings in the year 2008 with one channel and gradually extended its horizon not only in the northeastern part of India but across the length and
breadth of the country. At present Pride East Entertainments Pvt. Ltd. comprises of four channels and its recent venture in the print media with one regional paper. ‘Northeast Diva’s main focus of attention was promoting the talents and beauty of north eastern part of India and giving them a national platform from where they can start and excel in the field of fashion industry. The world of Modeling and Fashion has always been considered a taboo in this region as certain
beauty pageants are misleading, and the girls get lost, and loose all hope in gaining a successful career in this field. Northeast Diva took an initiative to seek such talents and help them reach their destinations, showcase their talents and excel in their respective fields with dignity. Northeastern part of India has no dearth of talents. Although in the field of fashion there is a handful, but still the girls have made their marks successfully. Northeast Diva’s another initiative is to invite the girls who have made it to the national fields to be a part of the jury so that it is a source of encouragement for the new budding talents. From 2015 Northeast Diva team has also holded Northeast Weavers Diva which is one of the sub-contest in the events. It is to promote the vibrant beautiful designs across the country of Fashion designers from the eight northeastern states, who have already made a mark in the national as well as in the fashion capital of the world with their weaves. Keeping in pace with the style and designs of the 21st century our aim is to be a bridge for the new generations who can very much be a part of our vibrant and colorful culture.